Erase Theory

ERASE THEORY is the alt-pop project of Jeff Sahyoun, the multi-instrumentalist, producer and engineer best known for nearly a decade as guitarist in letlive. After the band split, Jeff started again from scratch with a dark, cinematic sound he sums up as “The Weeknd meets Nine Inch Nails”, released through Icons Creating Evil Art. Behind the desk, he was head engineer at Lovejuice Labs (Thrice, Panic! At The Disco, Yellowcard), founded The Audio Bakery in San Pedro and spent 12 years at Suburban Soul Studio, with work spanning records, film scoring, national ad campaigns and live production.